In this post, I want to share a few thoughts about online advertising and my journey into this industry.

Doubts. Who loves ads? Really, who thinks that ads are great? Yes, there are good ads. Inspiring ads, uplifting ads, ads that make you think, and some ads that just perfectly fit your needs. Now to be honest, the four mentioned types represent a small share of the online advertisements that I am exposed to. I am seeing ads that follow me for way too long (Yes, conversion rate, but are you also checking incrementality? Your frequency cap is my ruined brand experience). Other ads are just boring. When you are working in ad-tech, you recognize that a lot of ads are simply broken. Ads slow your online experience down (have a look at pi-hole, if you would like to check). And then, there are a lot of ads that are not relevant to me. This was enough to make me wonder whether I really wanted to keep working in the online advertising industry. When I was younger, I thought about becoming a physician. I worked in a hospital for three months. It was partly disappointing. I experienced that ‘Health’ is also an industry. And the hierarchy is terrible. Once I was reprimanded because I went through the door before the head doctor. But, of course, as a physician, you are doing good. You help people. Later, I studied environmental science. Again, a lot of dissolution in this field. Great topic, but a lot of work done in the industry are ‘risk management’ activities. It’s about legal compliance. I rarely experienced ambition. That being said, sustainability is more pressing than ever before. Whatever people do to save this planet - in their job or at home - is good. Without my intention, I was offered a job in online advertising. So I took the offer and pivoted from ‘Sustainability Tech’ to digital marketing and advertising technology in 2015. In Q4 last year, during my parental leave, I started to look for a new role. And I was not sure whether I should stick to the advertising and ad tech field. Luckily, I am working for a big corporation. So there is the opportunity to move to new fields without tapping into completely new waters.

I recently watched “Spiritual Letters - The Art of Mr. Paradox Paradise”. That was an interesting experience on different levels.

As the title ‘Spiritual Letters’ indicates, this movie is about letters, but also about the spiritual journey of artist Mr. Paradox Paradise. Furthermore, this movie was my first application of crypto currencies and what some people call Web3. In this blog post I want to cover these three aspects in the given order.

Yiiiiieeehaaaa! Finally ‘AWS certified Solution Architect - Associate’.

A first streetart experiment with our son (4a). He is obsessed with rockets and space right now. See details in Twitter feed.

The recent weather extremes in Germany and other parts of the world reminded a lot a of people about climate change. I think that the #ShowYourStripes

Link to ShowYourStripes

is a beautiful but scary reminder of what is going on. #showyourstripes

Starting again with a hugo based website running on AWS Amplify.

For more information on agile website delivery with Hugo and AWS, you might want to check out this documentation.

Hello World.

This post was originally published on d1db3k.blogspot.com on 2016-01-19. I migrated this post in January 2026.

Bag is packed.

Next stop Istanbul. By tomorrow morning I should arrive on Katmandu.

This post was originally published on d1db3k.blogspot.com on 2015-11-29. I migrated this post in January 2026.

Google announced the Design Language “Material Design” in Summer 2014.

I think I first got in touch with it via the Google Now cards and the Google Keep App.

Now, one and a half years later I am still impressed. For me, it seems to be the right way to present digital content. It doesn’t try to simulate real objects, but it still is understandable - for a digital immigrant, as I am.

This post was originally published on d1db3k.blogspot.com on 2015-11-28. I migrated this post in January 2026.

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This post was originally published on inselrunde.blogspot.com on 2015-07-20. I migrated this post in January 2026.

Die zweite Inselrunde ist vollbracht.

Da es sich dieses Mal um eine “free solo” Umrundung gehandelt hat, gibt es auch nicht viele Bilder. Dafür habe ich meine Runde jedoch per GPS Uhr festgehalten.

10,9 km in 4:17:56 h.

Ich bin super glücklich, dass es ein zweites Mal mit der Inselrunde geklappt hat. Das bestätigt zum einen die Leistung vom Vorjahr, hat aber durch den “Free Solo” Ansatz noch einmal einen zusätzlichen Reiz bekommen.