Blog by David Beck
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About

Status Jan 2026

davidbeck_cv

As a Principal Ad-Tech Consultant at Amazon Advertising, I specialize in integration scenarios within international environments. My work centers on deconstructing and optimizing systems and processes. With a background in Natural Sciences and a strong interest in technology, I have built my career at the intersection of analytical thinking and IT solutions.

I live near Berlin with my family. When not working, I enjoy gardening and hands-on projects around the house. I also maintain an open-source project monitoring Lake Constance water levels at pegel-konstanz.de.


Work Experience

@ Amazon Advertising

Amazon Ads logo

Principal Ad Tech Consultant (since Oct 2025)

  • Public Speaker for Amazon Ads Ad-Tech
  • Project Lead for Ad-Tech initiatives of Global Advertisers
  • Cross-Organizational project management

Senior Ad Tech Consultant (Feb 2022 - Sep 2025)

  • trained data analysts on Amazon Marketing Cloud (AMC) usage
  • ran AMC workshops based on client requests
  • provided content on AMC (blog posts, training content, etc.)

Senior Program Manager - DSP Delivery (May 2021 - Jan 2022)

  • Lead for Amazon DSP delivery analysis from client and service org perspective
  • Set up of new databases for delivery analysis
  • defined KPIs in cooperation with the BI team

Program Manager - Advertising Services (May 2020 - Apr 2021)

  • Identification, structuring and addressing of structural problems of the service teams
  • Definition of KPIs for weekly business reviews
  • Management of a six-person support team for Q4-2020

Programmatic Advertising Consultant (TAM) (Jun 2018 - Apr 2020)

  • Consultant for agencies and direct advertisers
  • Improvement of existing internal marketing applications
  • delivered 5.0 Star rated Builder Session at AWS re:invent 2019

@ Amazon

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Marketing Manager - Social Advertising EU (Mar 2016 - Jul 2018)

  • Expert for social media tools and policies
  • Improvement of existing internal marketing applications
  • Budget planning and responsibility for social media activities across Europe

@ SAP

SAP logo

Service Portfolio Manager for Sustainability Cloud (Apr 2015 - Feb 2016)

  • Identification, description, and evaluation of cloud services
  • Execution of partner workshops
  • Support for customers and partners of the SAP Product Stewardship Network (PSN)

Consultant – Sustainability Services (Apr 2010 - Mar 2015)

  • Project Lead
  • Execution of SAP EHS / ESHM implementation projects
  • Scoping workshops and project assessments
  • Presales support
  • Execution of end-user trainings

Certifications

  • AWS certified Solution Architect - Associate
  • AWS certified Cloud Practitioner

Education

@ University of Tübingen

Uni Tübingen logo

Geoecology / Ecosystem Management (Diploma) (Jan 2004 – Dec 2009)

Diploma Thesis: ‘Systematisation of the recording and evaluation of environmental aspects using the example of EADS Deutschland GmbH at Friedrichshafen site’ (EADS was renamed ‘Airbus’ in 2013)

Specialization: Environmental Management Final Grade: 1.4 (German scale, 1.0 = highest)


Volunteering

  • Chaos Computer Club (Supporting Member since Jan 2023)
  • Flussbad Berlin e.V. (Member since Jun 2025)
  • Codeberg e.V. (Supporting Member since Nov 2025)
  • Wikimedia Foundation (Supporting Member since Nov 2025)
  • Openstreetmap Foundation (Member since Jan 2026)
© Blog by David Beck 2026
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