Status Jan 2026

As a Principal Ad-Tech Consultant at Amazon Advertising, I specialize in integration scenarios within international environments. My work centers on deconstructing and optimizing systems and processes. With a background in Natural Sciences and a strong interest in technology, I have built my career at the intersection of analytical thinking and IT solutions.
I live near Berlin with my family. When not working, I enjoy gardening and hands-on projects around the house. I also maintain an open-source project monitoring Lake Constance water levels at pegel-konstanz.de.
Work Experience
@ Amazon Advertising

Principal Ad Tech Consultant (since Oct 2025)
- Public Speaker for Amazon Ads Ad-Tech
- Project Lead for Ad-Tech initiatives of Global Advertisers
- Cross-Organizational project management
Senior Ad Tech Consultant (Feb 2022 - Sep 2025)
- trained data analysts on Amazon Marketing Cloud (AMC) usage
- ran AMC workshops based on client requests
- provided content on AMC (blog posts, training content, etc.)
Senior Program Manager - DSP Delivery (May 2021 - Jan 2022)
- Lead for Amazon DSP delivery analysis from client and service org perspective
- Set up of new databases for delivery analysis
- defined KPIs in cooperation with the BI team
Program Manager - Advertising Services (May 2020 - Apr 2021)
- Identification, structuring and addressing of structural problems of the service teams
- Definition of KPIs for weekly business reviews
- Management of a six-person support team for Q4-2020
Programmatic Advertising Consultant (TAM) (Jun 2018 - Apr 2020)
- Consultant for agencies and direct advertisers
- Improvement of existing internal marketing applications
- delivered 5.0 Star rated Builder Session at AWS re:invent 2019
@ Amazon

Marketing Manager - Social Advertising EU (Mar 2016 - Jul 2018)
- Expert for social media tools and policies
- Improvement of existing internal marketing applications
- Budget planning and responsibility for social media activities across Europe
@ SAP

Service Portfolio Manager for Sustainability Cloud (Apr 2015 - Feb 2016)
- Identification, description, and evaluation of cloud services
- Execution of partner workshops
- Support for customers and partners of the SAP Product Stewardship Network (PSN)
Consultant – Sustainability Services (Apr 2010 - Mar 2015)
- Project Lead
- Execution of SAP EHS / ESHM implementation projects
- Scoping workshops and project assessments
- Presales support
- Execution of end-user trainings
Certifications
- AWS certified Solution Architect - Associate
- AWS certified Cloud Practitioner
Education
@ University of Tübingen

Geoecology / Ecosystem Management (Diploma) (Jan 2004 – Dec 2009)
Diploma Thesis: ‘Systematisation of the recording and evaluation of environmental aspects using the example of EADS Deutschland GmbH at Friedrichshafen site’ (EADS was renamed ‘Airbus’ in 2013)
Specialization: Environmental Management Final Grade: 1.4 (German scale, 1.0 = highest)
Volunteering
- Chaos Computer Club (Supporting Member since Jan 2023)
- Flussbad Berlin e.V. (Member since Jun 2025)
- Codeberg e.V. (Supporting Member since Nov 2025)
- Wikimedia Foundation (Supporting Member since Nov 2025)
- Openstreetmap Foundation (Member since Jan 2026)